| 15,898 |
1 MOS CATALOG BUYERS (06/10) |
$100/M +$25/M |
| 32,574 |
3 MOS CATALOG BUYERS (04/10-06/10) |
$100/M +$20/M |
| 50,606 |
6 MOS CATALOG BUYERS (01/10-06/10) |
$100/M +$15/M |
| 158,009 |
12 MOS CATALOG BUYERS (07/09-06/10) |
$100/M +$10/M |
| 33,920 |
13-18 MOS CATALOG BUYERS (01/09-06/09) |
$100/M |
| |
FUNDRAISER/PUBLISHER'S RATE |
$80/M |
MAIL ORDER BUYERS shop the "Lighter Side" to find items that are sure to bring a smile on birthdays, holidays and other special days. The Lighter Side shopper can choose from a whole range of merchandise from the silly to the sentimental, from the nostalgic to the trendy. Everything from whimsical apparel, jewelry, personalized items, books and videos, novelty food and more. Many collectible items feature TV, movie, music and cartoon icons such as Lucy, the Wizard of Oz, Elvis and Betty Boop. The perfect gift for everyone from friends to family.
All prepaid or credit card orders. File updated after the 15th of every month.
SOURCE: 100% catalog buyers, no sweepstakes.
AVERAGE ORDER: $46.00
GENDER: 75% Female
CUSTOMER AGE: 35-55 years old
AVG. INCOME: $45,000+
Tests: Minimum 7,500
Sample Mailing Piece Required
|
| ADDITIONAL CHARGES: |
| 1 MOS HOTLINE |
$25/M |
| 3 MOS HOTLINE |
$20/M |
| 6 MOS HOTLINE |
$15/M |
| 12 MOS HOTLINE |
$10/M |
| GENDER |
$10/M |
| CREDIT CARD/CASH |
$20/M |
| $10+BUYERS |
$5/M |
| $20+BUYERS |
$10/M |
| $30+BUYERS |
$15/M |
| $40+BUYERS |
$20/M |
| $50+BUYERS |
$25/M |
| MULTIBUYERS |
$10/M |
| NEW-TO-FILE |
$10/M |
| STATE/ZIP |
$10/M |
| ADDRESSING: |
| EMAIL |
$50.00 |
|
